What We've Done: Peroni Beer Santo Spirito Commercial Debut
 When Peroni Beer's advertising team wanted to unveil their new 2005
television commerical to their fellow employees, they needed the event to have
the most flash and high-end components possible. The elements and venues had
to embrace Italian culture and history as well as Peroni Beer's brand image of
style, glamour and great taste.
Who: Peroni Beer
What: Vespas and Mini Coopers
When: November 25th 2005
Where: Santo Spirito, an ancient
12th century hospital in Rome, constructed to house those in need: single
mothers and orphaned children.
Why: Peroni Beer wanted to set
anticipation and excitement levels high when they revealed their 2005 television
advertisement campaign. They wanted to hold this special event in an extremely
glamourous venue with special effects and decorations
How: After
months of working on the long-awaited Peroni television and print campaign the
time had come to reveal the results. Peroni designed an ultra modern catwalk set
where their commerical made its debut. The models worked the catwalk, and the
special effects of the presentation began. Guests viewed the long awaited
masterpiece and celebrated with nothing less than a refreshing bottle of Peroni
beer.
Santo Spirito 12th Century Hospital in Rome
Guests enjoy a cocktail before the unveiling
The models make an appearance
The show begins!
After the unveil, Peroni transforms the cocktail room at
Santo Spirito
A toast to Peroni
The actors and models were present
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Carbon Offsetting
